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Designer Eda Elbirlik's passion for beauty and perfection and a desire of jewellery led to the creation of Maviada, a global luxury jewellery brand.
Maviada (meaning 'blue island') is inspired by the Mediterranean's carefree aesthetic and laid-back lifestyle, as well as Eda's upbringing among the turquoise waters of the Aegean Coast. Semi-precious stones are used in classic new designs with 18ct gold and vermeil in each collection. The relaxing colours of the sea and the silver green hues of the olive trees are represented in Maviada jewellery designs, which encompass the main brand philosophy.